Jump to Mercedes-Benz USA
Get Microsoft Silverlight
NVIDIA 3D VISION SYSTEM REQUIREMENTS
MERCEDES-BENZ 3D 2010 CREDITS
Released: April 2010
Advertiser: Mercedes-Benz USA
Project name: Mercedes-Benz 3D 2010: Featuring SLS AMG, S400 Hybrid, E550 Cabriolet
Agency: Dimensional Communications, Inc.
Producer: Lightspeed Design, Inc.
Country: USA
Description: Stereoscopic 3D Event Marketing Film
BEHIND THE SCENES WITH MERCEDES-BENZ 3D 2010


Mercedes-Benz 3D 2010 was captured at 4K resolution using dual Red Ones fitted to the DepthQ® Stereoscopic 3D rig. All the editing, post-production and CGI was performed in-house by Lightspeed Design. Live-action footage was captured over a three day shoot in and around Santa Barbara, CA, and features three 2010 Mercedes-Benz models - the E-Class Cabriolet, the S400 Hybrid, and the amazing SLS AMG gullwing. The film was featured in an impressive exhibit by Dimensional Communications at the New York Auto show.


Lightspeed's VP of Technology Kirk Melby readies the DepthQ® Rig
for a live 4K resolution shoot of the Mercedes-Benz 2010 SLS AMG.

Director Bob Mueller blocks out a close-up shot
of the Mercedes-Benz 2010 SLS AMG.

Mercedes-Benz 3D seen in context, rear-projected at the focal point of
Dimensional Commmunication's compelling booth design for Mercedes-Benz.

Mercedes-Benz USA executives enjoy a private 3D
screening at the New York Auto Show.

Jump to Mercedes-Benz USA.
Jump to Dimensional Communications, Inc.
Jump to Lightspeed Design, Inc.
Jump to the nVidia 3DVision Page.
Jump to the Silverlight Page.

ABOUT MERCEDES-BENZ

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks noted for their elegance, refinement and innovative safety features. Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today.

ABOUT DIMENSIONAL COMMUNICATIONS

Dimensional Communications, Inc. designs and builds integrated communication structures for trade shows, interiors, specialty retail spaces and museums. Dimensional Communications is in the business of creating high-impact experiences that break through the clutter of everything competing for your visitor’s attention.

ABOUT LIGHTSPEED DESIGN

Lightspeed Design, Inc. is a highly skilled visual media company with expertise in video production and experiential marketing. We have helped promote global brands for nearly two decades with custom ride-films, unique corporate events, and mobile marketing attractions.


Follow DepthQ on Twitter
© Copyright 2010 Lightspeed Design, Inc. All Rights Reserved.